Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer
Evoke Strengthens Leadership Team
Evoke, formerly known as 888 Holdings and a prominent name in the betting and gaming sector, has announced the addition of Siddharth Dixit as its new Chief Strategy and Transformation Officer. In this leadership role, Dixit brings extensive experience to support the company’s ongoing growth and innovation efforts.
Role and Responsibilities of Siddharth Dixit
As part of Evoke’s executive leadership, Dixit will join the company’s executive committee. His responsibilities will include overseeing corporate strategy, mergers and acquisitions, as well as advancing business development initiatives. He will report directly to Evoke’s CEO, Per Widerström.
With over 15 years of expertise in strategy and transformation, Dixit has held senior positions at well-known global companies such as Virgin Media, Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture, and Deloitte. His previous role at Virgin Media involved steering the company’s growth strategy.
Leadership’s Perspective on Dixit’s Appointment
Per Widerström, CEO of Evoke, expressed strong confidence in Dixit’s capabilities, highlighting him as an accomplished leader with a deep understanding of best practices for business growth and transformation. Widerström believes Dixit’s expertise will be crucial in driving Evoke’s focused growth strategy and value creation initiatives.
Dixit’s Vision and Commitment
Siddharth Dixit shared his enthusiasm about joining Evoke at a pivotal time, commending the leadership’s efforts in restoring profitability and laying the foundation for future expansion. He emphasized his commitment to collaborating across the group to achieve sustainable long-term growth and enhance value for the company.
Positive Impact on Company Performance
Evoke’s strategic refocus has already delivered promising results, particularly in the first half of the year. The company reported a remarkable 44% increase in adjusted EBITDA, underscoring the success of its Value Creation Plan and setting a strong momentum for continued growth.
