EveryMatrix Secures Largest Casino Aggregation Partnership with Bet365
EveryMatrix and Bet365 Form Landmark Partnership
EveryMatrix, a prominent provider of gaming solutions and content, has announced a groundbreaking collaboration with the well-known gambling operator Bet365. This partnership is noted as the largest casino aggregation agreement in EveryMatrix’s history.
SlotMatrix Powers Bet365’s Game Offering
According to the official statement from EveryMatrix, the agreement will grant Bet365 access to a wide variety of games, including in-house titles developed by Armadillo and Fantasma Studios, alongside content aggregated from over 40 leading game developers. This deal highlights the role of EveryMatrix’s SlotMatrix platform, which is the largest aggregation system globally, hosting more than 37,000 games from upwards of 350 suppliers.
The collaboration covers multiple regulated markets where Bet365 operates, including countries like the United Kingdom, Germany, the Netherlands, and Mexico. Plans are also in place to extend the partnership into additional jurisdictions over time.
This agreement follows recent developments within EveryMatrix’s SlotMatrix division, such as the acquisition of Fantasma Games and the appointment of Mark Hothersall as head of business development and Carl Gatt Baldacchino as head of account management, further strengthening the team.
SlotMatrix Recognized as Essential for Leading Operators
Executives from both companies expressed enthusiasm about their new collaboration. Ebbe Groes, Co-founder and CEO of EveryMatrix, emphasized that securing a deal with a top-tier operator like Bet365 illustrates the critical importance of SlotMatrix for major brands in the industry.
Groes expressed pride in the partnership with Bet365, noting that this collaboration highlights the maturation of SlotMatrix. With an increased emphasis on developing more proprietary games and attracting premium vendors, he believes the platform’s potential is limitless.
A spokesperson from Bet365 shared this excitement, underlining that the partnership aligns perfectly with their commitment to delivering the highest quality gaming experiences to their customers.
Context of EveryMatrix’s Expanding Partnerships
This new collaboration with Bet365 follows previous agreements where EveryMatrix expanded its reach. For instance, Boyd Interactive recently partnered with EveryMatrix to enhance its online gaming presence in New Jersey. Additionally, EveryMatrix joined forces with beBettor to leverage real-time data for improved insights and opportunities.
