EveryMatrix Strengthens Partnership with BetGoodwin to Enhance UK Sports Betting Offer
EveryMatrix Expands Sports Betting Collaboration with BetGoodwin
EveryMatrix, a leading provider of iGaming software and solutions, has announced the extension of its partnership with UK operator BetGoodwin. Through this expanded agreement, EveryMatrix will deliver a comprehensive turnkey sports betting solution to BetGoodwin, reinforcing its leading position in the competitive UK sports betting market.
Growing Presence Among UK Operators
This new deal builds on a prior multi-year turnkey agreement signed earlier in 2024 between the two companies. BetGoodwin, already a popular name in the UK, will now have access to a sportsbook platform specifically tailored to the demands of the regulated UK market and backed by a dedicated local support team.
EveryMatrix’s platform supports an impressive volume of over 200,000 live events each month, offering up to 800 live betting markets on English Premier League matches alone. Key features include advanced bet building tools for 11 sports, early, partial, and automatic cash out options, as well as enhanced odds boosts for players looking for better value.
In addition, the turnkey solution comes equipped with promotional tools designed to increase customer satisfaction, loyalty, and retention, while also facilitating cross-selling opportunities between different betting products.
Beyond sports betting, EveryMatrix has equipped BetGoodwin with its new horse racing product, which covers more than 10,000 races monthly from over 20 jurisdictions globally. This includes live streaming capabilities and integration with EveryMatrix’s broader suite of technology solutions.
This expansion provides BetGoodwin with access to a variety of horseracing markets and innovative features such as dynamic cross-product bonuses, detailed odds management, automated pricing adjustments, and efficient settlement processes.
BetGoodwin ranks among the top 20 operators in Great Britain and stands as one of EveryMatrix’s largest partners within the UK. The company now joins a roster of prominent clients that includes BetTom, Octobet, Bet600, and Ken Howells.
Significant Development for BetGoodwin
Executives from both firms have expressed their enthusiasm about the expanded partnership. Ebbe Groes, co-founder and CEO of EveryMatrix, highlighted the importance of providing a world-class sportsbook experience to one of the UK’s leading sports betting brands.
“BetGoodwin is a top 20 UK operator, so offering them a state-of-the-art sportsbook with advanced features and our horse racing product was a natural next step after our initial turnkey launch. We believe this will significantly benefit their customers and business growth.”
Similarly, Julian Head, CEO of BetGoodwin, described the update as a milestone for the brand, emphasizing the comprehensive and modern betting platform that will enhance the customer experience and strengthen the company’s key verticals.
“EveryMatrix’s contemporary sportsbook provides us with a feature-rich platform that supports an exceptional betting experience. The introduction of the horse racing product bolsters one of our essential business sectors.”
This agreement comes shortly after EveryMatrix announced its largest casino aggregation deal ever with the major operator bet365. Additionally, EveryMatrix’s Fantasma Games recently released ‘Vulcan’s Gold,’ a Roman mythology-inspired slot game featuring fiery forge adventures.
