Entain Unveils Significant Enhancements in the UK, US, and Brazil

Entain Advances Product Innovation Across Key Markets

Entain, a global leader in sports betting and gaming, has recently accelerated its product development efforts by introducing a range of new features and improvements tailored for players in the United Kingdom, United States, and Brazil.

Enhancing the User Experience

The company shared that it has implemented multiple upgrades designed to improve speed, functionality, and localization. These include faster withdrawal processing, advanced BetBuilder tools, live same-game parlay options, improved app performance, and customized features unique to each region.

These updates reflect Entain’s dedication to delivering personalized and seamless experiences for its diverse user base.

Key Improvements Rolled Out by Entain

Entain highlighted several specific advancements available to its audiences in the UK, US, and Brazil:

• Faster and more reliable service: Significant enhancements to website and app performance have been made, with most withdrawal transactions now completed within a minute to ensure fluid user experiences.
• Next-gen BetBuilder technology: The soccer BetBuilder feature has spurred an 80% increase in pre-match betting turnover and doubled its market share to 12% where offered. This tool now includes Opta-powered In-Play BetBuilder functionality, enabling users to build bets during live matches.
• Live same-game parlays in the US: American users can now enjoy live parlays for MLB and NFL games, with NBA parlays coming soon. These options are accessible via BetMGM through a partnership with Angstrom.
• Quacca Bar for Ladbrokes and Coral: This innovative feature allows players to create, edit, and place multiple bets and BetBuilder wagers directly within the app. Currently, 60% of bets with these brands are placed using the Quacca Bar.
• Localized features in Brazil: Entain has introduced various region-specific offerings such as Fantasy Markets, AccaBoost, in-play soccer BetBuilder, Stats Pro, and live bet tracking, demonstrating its commitment to adapting to local customer preferences.
• Gaming portfolio expansion: The company continues to launch up to 150 new games monthly, with 20% being exclusive or early-access titles.

Looking Ahead: Entain’s Vision for Growth

Satty Bhens, the Chief Technology Officer at Entain, emphasized the strong progress their sportsbook products have made. He noted that the company has not only closed the gap with competitors but is now striving to surpass expectations. From offering live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, Entain is committed to enhancing player engagement while modernizing its trading operations.

Bhens described these achievements as the initial phase of a broader vision for continued innovation and growth within the company.