DraftKings and NBCUniversal Forge Major Partnership in Sports Entertainment
DraftKings, a leading gaming and betting company, has announced a significant multi-year advertising and sponsorship partnership with NBCUniversal, a prominent American media and entertainment conglomerate. This collaboration will see DraftKings featured prominently across NBCUniversal’s premier sports content.
DraftKings to Feature Across NBCUniversal’s Sports Broadcasts
As part of this agreement, DraftKings will have its brand integrated within NBCUniversal’s extensive sports programming lineup. This includes coverage of major sporting leagues and events such as the NFL, NBA, WNBA, NCAA tournaments, the Premier League, PGA Tour, and the Ryder Cup.
Moreover, the partnership extends to NBCUniversal’s major events like Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men’s World Cup broadcasted on Telemundo. Through this integration, DraftKings aims to reach millions of sports enthusiasts throughout the year, enhancing visibility for its betting offerings and positioning itself for continued growth.
The deal also opens doors for collaboration with NBCUniversal’s on-air talent, further establishing DraftKings as a pioneer in creating engaging sports entertainment experiences.
Additionally, DraftKings will hold exclusive rights to integrate and purchase digital sponsorships in selected categories such as online sports betting, iGaming, daily fantasy sports, online lottery, and online horse racing wagering.
A Significant Milestone for Both Companies
The partnership has been hailed as a landmark achievement. Stephanie Sherman, Chief Marketing Officer of DraftKings, expressed pride in this multi-year agreement with NBCUniversal. She described NBCUniversal as an iconic sports entertainment brand that will engage fans and enhance DraftKings’ live betting capabilities.
In Sherman’s words, the collaboration promises to deliver an exciting customer experience that captures the fast-paced thrill of sports like the NBA, embodying a shared passion for innovation and unforgettable live sports moments.
Peter Lazarus, Executive Vice President of NBC Sports, Sports & Olympics, Advertising and Partnerships, praised DraftKings’ leadership and innovation in the sports betting industry. He stated that there is no better partner to integrate into NBCUniversal’s unmatched array of sports properties.
Lazarus emphasized that combining NBCUniversal’s expertise in sports entertainment with DraftKings’ advanced capabilities will revolutionize the viewing experience, especially as NBCUniversal prepares an unprecedented lineup of sports content for fans worldwide.
Separately, DraftKings recently faced criticism over alleged accessibility issues on its website, highlighting ongoing challenges in ensuring inclusive user experiences.
