DAZN Bet Targets North American Expansion with Ontario Launch
DAZN Bet Gains Approval to Enter Ontario Market
DAZN Bet has recently received authorization from the Alcohol and Gaming Commission of Ontario to operate in the province. This approval paves the way for DAZN Bet to offer its sports betting and gaming services to customers in Ontario. However, the company has yet to announce an official launch date as it finalizes details with local regulatory bodies.
Partnership and Platform Integration
The launch in Ontario will see DAZN Bet collaborate closely with the Pragmatic Group, integrating live sports streaming from the DAZN Group directly into its betting platform. This combined offering aims to provide a seamless experience between live sports content and betting opportunities.
Prospects Beyond Ontario
While specific plans for further expansion within Canada and across North America remain under wraps, DAZN Bet is eyeing upcoming opportunities. For example, the Canadian province of Alberta is advancing regulations to legalize iGaming and sports betting, potentially opening new doors for DAZN Bet. Currently, DAZN Bet operates primarily in the United Kingdom, with additional presence in Germany and Spain, maintaining a foothold in the European market.
DAZN’s Existing Presence in Canada
Beyond betting, the parent company DAZN has had a presence in Canada since 2017 through DAZN Canada. The platform also holds exclusive rights to sell the NFL Game Pass in the country, showcasing its involvement in the Canadian sports media landscape.
Strategic Importance of the Ontario Launch
The introduction of DAZN Bet in Ontario represents a strategic step to deepen the company’s Canadian ecosystem. By combining sports streaming with betting services, DAZN Bet aims to enhance the user experience and offer sports fans a broader range of engagement options.
