Crypto.com Launches OG: A New Prediction Market Platform for US Expansion
Crypto.com Advances Its US Expansion with OG Platform
Crypto.com has intensified its growth efforts in the US by introducing OG, a dedicated prediction market platform designed to offer regulated event trading to a broader audience. This move marks the company’s venture into a vertical that appeals to sports enthusiasts, investors, and regulatory bodies alike, leveraging insights from its prior experience in prediction markets.
Prediction Markets as a Growing Opportunity
OG delivers more than traditional betting options by enabling users to engage in trading event contracts linked to outcomes. Supported by Crypto.com Derivatives North America (CDNA), a Commodity Futures Trading Commission (CFTC)-registered exchange and clearinghouse, the platform allows trading on a variety of events including major sports, economic indicators, political developments, and pop culture trends.
The launch timing aligns with the rising popularity of prediction markets despite ongoing regulatory challenges. Crypto.com pioneered federally licensed sports event contracts in the US back in late 2024. The OG platform builds upon previous efforts to create a refined and scalable product aimed at consumers.
OG uniquely blends trading features with social elements commonly found in consumer applications. Users can follow others, exchange insights, and compete on leaderboards based on their trading success. While sports remain the primary focus, the platform offers a diverse range of contracts to keep users engaged. Plans to roll out margin trading are also underway for future updates.
Focus on Regulatory Compliance
Nick Lundgren, who has led Crypto.com’s regulatory strategies and prediction market initiatives, has been appointed CEO of OG. His leadership highlights the company’s strong emphasis on regulatory adherence. Crypto.com holds full CFTC approval, positioning it among the few operators able to serve both retail and institutional clients in this space.
Company executives project prediction markets as a multi-billion-dollar opportunity, with sports contracts driving widespread adoption. Internal data indicates strong demand, with steady growth observed over the past six months. To boost its market presence, OG is providing attractive signup bonuses to early users.
Reflecting on Crypto.com’s cautious approach, the company withdrew its prediction market services from several states, including New Jersey, Nevada, and Ohio, in December 2025 due to regulatory obstacles. This decision prioritized maintaining long-term cooperative relationships with regulators over engaging in costly legal battles. OG’s federal certification is intended to help navigate these state-level challenges more effectively.
“We have tremendous momentum and expertise to establish OG as a market leader for consumers and have had excellent success with our prediction markets partners,” said Nick Lundgren, CEO of OG.
