ComeOn Group and Evoke Partner to Relaunch 888 Brand in the Netherlands
ComeOn Group and Evoke Collaborate to Reintroduce 888 in the Dutch Market
The prominent iGaming operator, ComeOn Group, has announced a strategic collaboration with the renowned betting and gaming company Evoke. This partnership focuses on reintroducing the 888 gaming brand to players in the Netherlands.
888 Returns to the Netherlands with a Strong Partnership
Evoke chose ComeOn Group to manage the operations of the 888 brand within the Dutch market, leveraging ComeOn’s locally licensed platforms. Evoke, known for managing esteemed brands such as William Hill, 888, and Mr Green, has a history of operating the 888 brand in the region. This renewed partnership signals the brand’s exciting comeback, offering Dutch gamers access to top-tier experiences once again.
ComeOn Group will run 888.nl using its proprietary casino and sportsbook technology, aiming to deliver an exceptional gaming environment tailored to Dutch players. The collaboration also presents an opportunity for ComeOn to strengthen its presence in the Netherlands.
Players can anticipate a diverse range of slot titles, exclusive games, competitive sportsbook odds, and engaging live casino options.
Strengthening 888’s Position as a Leading Gaming Brand
Juergen Reutter, CEO of ComeOn Group, expressed high regard for Evoke’s leadership in the gaming industry. He emphasized that his team feels privileged to operate the iconic 888 brand, promising to provide Dutch players with a superior and responsible gaming experience through their advanced technology and market insight.
“Our proprietary technology, deep market knowledge, and dedication to responsible gaming will ensure that players in the Netherlands enjoy the 888 brand at its best.”
Juergen Reutter, CEO of ComeOn Group
Davide Marchisio, Evoke’s director of corporate development, shared enthusiasm for the collaboration. He highlighted 888 as a globally respected brand and acknowledged the importance of partnering with an operator of ComeOn’s caliber to relaunch it successfully in the Dutch market.
Marchisio also expressed excitement about enhancing Evoke’s footprint in regulated markets through this initiative.
“This partnership confirms ComeOn Group’s dedication to expanding its role in significant regulated markets while strengthening 888’s status as a top gaming brand worldwide.”
Davide Marchisio, Director of Corporate Development, Evoke
Evoke’s Recent Financial Highlights Demonstrate Its Market Strength
In recent developments, Evoke reported solid financial performance for the second quarter, driven by growth in its international online segment and a notable recovery in its land-based operations.
The company’s leadership updated their outlook, projecting revenue growth between 5% and 9%, alongside an adjusted EBITDA margin of approximately 20% for the fiscal year 2025.