CMA Launches Investigation into Sportradar’s Acquisition of IMG Arena

Introduction to the Merger Inquiry

The UK’s Competition and Markets Authority (CMA) has initiated a formal investigation into the proposed merger between Sportradar and IMG Arena. Sportradar, a leading provider of sports data, is seeking to acquire IMG Arena, raising concerns about the potential impact on competition within the UK market.

Details of the Acquisition and CMA’s Investigation

Earlier this year, Sportradar announced its plan to purchase IMG Arena from Endeavour Holdings for $125 million. This acquisition aims to combine the strengths of two prominent sports data companies.

On July 11, the CMA invited stakeholders and the public to provide feedback regarding the potential effects of the acquisition on market competition. The authority was particularly interested in whether the merger might significantly reduce competition in any UK market.

Further developments occurred on August 29, when the CMA confirmed it had officially opened an in-depth inquiry. This investigation commenced on September 1, with a target date of October 24 set to make a deciding whether to advance the case to a more detailed, Phase 2 review.

Sportradar’s Current Market Position

The inquiry by the CMA takes place amidst Sportradar’s ongoing success and expansion.

Recently, Sportradar extended its longstanding partnership with Bundesliga International, a platform under the DFL Deutsche Fußball Liga. This relationship, in place since 2005, continues to provide considerable benefits to both the soccer league and its audience.

Additionally, at the end of July, Sportradar established a partnership with Brazilian company BETesporte. This collaboration allows BETesporte to launch Sportradar’s innovative player protection technology, Bettor Sense, marking a significant step forward in responsible gaming initiatives in the region.