Catena Media Introduces MRKTPLAYS, a New Subaffiliation Platform for North America
Introduction to MRKTPLAYS
Catena Media, a leading casino affiliate company, has launched a new proprietary subaffiliation platform aimed at strengthening its presence in the North American market. This platform, named MRKTPLAYS.com, is tailored to assist Catena’s affiliate partners in broadening their reach within the region.
Official Launch and Features of MRKTPLAYS
Following a successful beta testing phase with select affiliate partners, MRKTPLAYS.com has now officially launched and is available to affiliates seeking to grow their operations in North America. Catena Media regards this launch as a pivotal achievement in its mission to support casino and sportsbook affiliates with technology-driven growth solutions.
The platform is crafted to enhance collaboration by offering affiliates the ability to build their own networks. It provides transparent commission structures, dependable tracking systems, and dedicated support to ensure a smooth experience.
MRKTPLAYS offers rapid data updates and valuable insights, enabling affiliates to optimize their client outcomes effectively through Catena Media’s extensive network. The subaffiliation model also allows partners to leverage deep expertise in the North American gaming market, helping them expand locally and access new revenue opportunities.
CEO Insights on the Future of Affiliate Marketing
Manuel Stan, Catena Media’s CEO, highlighted the introduction of MRKTPLAYS as a key component of the company’s strategy to innovate affiliate marketing. He emphasized that the platform is designed for simplicity, agility, and intelligence, making it accessible for both seasoned affiliates and newcomers, including content creators.
Stan expressed pride in delivering this product to the market and excitement about the potential growth it offers for partners and Catena Media alike.
Recent Performance and Company Updates
In its recent second-quarter report, Catena Media revealed improvements attributed to strategic business optimizations despite facing some challenges. These efforts positively influenced the company’s financial performance for the quarter.
Separately, one of Catena Media’s founders, Erik Bergman, disclosed that he was deceived in a sophisticated cryptocurrency scam involving an investment of approximately $1.25 million. Bergman admitted to being misled by false associations with popular YouTube influencers and other personalities and expressed regret over the incident.
