Bragg Gaming Group Announces Workforce Reduction Plan for 2026
Bragg Gaming Group’s Workforce Reduction Plan
Toronto-based iGaming solutions provider Bragg Gaming Group has revealed plans to reduce its workforce by approximately 12% in the first quarter of 2026. This move aims to cut costs despite the company facing short-term expenses related to employee severance.
Strategic Cost-Cutting Measures for Long-Term Stability
As a prominent name in iGaming technology, known for its original games, gamification, and platform development, Bragg is responding to increasing competition and a shifting regulatory environment. The company will incur around $1.2 million in termination fees but expects to achieve long-term savings of up to $5.25 million.
Bragg’s decision reflects a focus on maintaining profitability while adapting to new regulatory requirements and global market pressures. This restructuring is designed to keep the company agile, competitive, and product-driven as it expands its commercial reach.
CEO Matev7e Mazij emphasized the firm’s valuable assets, stating that despite having strong technologies and talented personnel, the complexities of regulatory compliance, tax challenges in key markets, market consolidation, and a renewed focus on near-term profitability necessitate this restructuring.
Leveraging Artificial Intelligence to Enhance Efficiency
Artificial intelligence will play a crucial role in Bragg’s operational overhaul. The company is integrating AI into 90% of its product launches, expecting that this innovation, combined with workforce reductions, will boost efficiency and support steady growth.
Mazij also highlighted that the company appears undervalued in the market. By improving cash profitability, Bragg aims to strengthen its position and capitalize on future consolidation opportunities within the industry.
