Boyd Interactive Expands Presence in New Jersey iGaming Market with EveryMatrix Partnership

Boyd Interactive Enhances New Jersey iGaming Offering

Boyd Interactive has entered into a content partnership with EveryMatrix to strengthen its foothold in the regulated iGaming market of New Jersey. This collaboration aims to expand the variety of gaming options available to players in the Garden State.

Access to Diverse Gaming Content

Through the integration with SlotMatrix, EveryMatrix’s aggregation platform, Boyd Interactive now features a broad selection of games, including popular titles from EveryMatrix’s in-house studios such as Fantasma Games and Armadillo Studios. This direct integration ensures seamless access to high-quality gaming content.

Industry Perspective on the Partnership

Bjorn Sjoberg, Chief Commercial Officer of SlotMatrix, highlighted the importance of this deal by noting that Boyd Interactive ranks among the largest gambling operators in the US. He emphasized that offering exclusive content from EveryMatrix opens up a new realm of entertainment for Boyd’s players, featuring some of the best-performing games available.

EveryMatrix’s Growing Influence in North America

This partnership marks another significant milestone for EveryMatrix as a content supplier. SlotMatrix boasts a vast portfolio of approximately 37,000 games from over 350 studios, showcasing the company’s extensive reach. Furthermore, EveryMatrix recently debuted its CasinoEngine platform in the North American market, beginning with a launch in Ontario, Canada.

Future Expansion Plans

Building on its success with Pinnacle Ontario, EveryMatrix plans upcoming releases for its EngageSuite and Bonus Engine solutions, aiming to broaden its presence and offerings across the continent.