Better Collective Surpasses 5% Treasury Shareholding and Considers Capital Reduction

Better Collective Surpasses 5% Treasury Shareholding

Better Collective, a leading company in digital sports media, recently announced that it holds more than 5% of its own shares. As of December 4, the company owned 3,105,020 treasury shares, which accounts for 5.01% of its total share capital.

This milestone means Better Collective now controls over 5% of its outstanding shares and voting rights through its treasury holdings. The company’s current share buyback program is active until March 4, with a remaining budget of up to EUR 6,072,000 to purchase additional shares.

Plans for Share Capital Reduction

Better Collective is planning to reduce its share capital by potentially canceling the treasury shares it holds. The company has scheduled an extraordinary general meeting in the week starting January 5, 2026, where shareholders will decide whether to proceed with this move.

A formal notice about the meeting will be issued closer to the date, and it will include detailed information concerning the proposal to cancel treasury shares and reduce the company’s overall share capital.

Innovation with the Playbook Betting Tool

Previously, Better Collective introduced an innovative AI-powered betting product called Playbook, designed to change how sports fans place wagers and how sportsbooks build customer loyalty. This product was launched in time for the start of the NFL season.

Furthermore, the company entered into a significant partnership with social media platform X, formerly known as Twitter, allowing the expansion of Playbook into the US market and broadening its user base significantly.