Better Collective Partners with X to Launch AI-Driven Playbook for Sports Betting
Better Collective, a leading group in digital sports media, has announced a significant collaboration with the social media platform X, previously known as Twitter. Through this partnership, Better Collective will introduce its innovative Playbook solution to the US market.
Introducing Playbook: Redefining Sports Betting Interaction
Launched in mid-September, Playbook is an AI-powered betting tool designed to transform how sports fans engage with betting content. It offers users the ability to receive AI-generated betslips directly within the X platform, a popular site for sports discussions.
Utilizing advanced bet slip image recognition and smart deep links, Playbook connects fans with betting apps or websites, making it easier to explore tips and place bets. This functionality aims to revolutionize the way players interact with sports betting.
As part of their agreement, Playbook will become the premier sports betting bot across X in the United States.
A Key Step Forward for Better Collective
This partnership marks an important milestone for Better Collective, aligning with their strategic shift from solely customer acquisition towards enhancing customer retention within the global sports betting industry.
The company highlighted the rapid growth of the sports betting sector, where players place wagers totaling approximately EUR 1.5 million annually. With this momentum, Better Collective is positioning itself to fully leverage emerging opportunities.
By integrating Playbook as the leading sports betting bot on X in the US, the company aims to boost both user engagement and retention among sports betting enthusiasts.
Perspectives from Better Collective and X
Jesper Søgaard, co-founder and co-CEO of Better Collective, expressed enthusiasm about the collaboration, emphasizing the promise of delivering AI-generated betslips directly to sports fans on X.
This partnership underscores our commitment to becoming a market leader in retention-focused sports betting solutions, while generating lasting value for our sportsbook partners.
Chris Park, director and global lead of the developer platform at X Corp, welcomed the integration of Playbook, believing it will reshape how fans connect and engage with live sports events.
We are excited to collaborate with Better Collective and introduce AI-powered betting experiences to our passionate sports community in a seamless manner.
Better Collective also confirmed that this partnership will not affect its full-year financial forecast.
