Betsson Expands Its Operations with a New Technology Hub in Málaga
Betsson Establishes New Tech Center in Málaga
Betsson Group is broadening its footprint across Europe by launching a new technology hub in Spain. This initiative is part of the company’s wider growth strategy and aims to significantly enhance its technological capabilities.
Why Málaga Was Chosen for the New Hub
The new facility will be located in Málaga, a vibrant province in southern Spain known for its emerging status as a technology and innovation hotspot. Málaga attracts an international community of companies and professionals, particularly in gaming, fintech, and software development sectors. The city offers a rich cultural environment, high quality of life, and access to a pool of highly skilled tech talent, making it an ideal place for Betsson’s expansion.
Strengthening Betsson’s Tech Expertise and Offerings
The Málaga hub will focus on advancing Betsson’s proprietary technology, including content creation and AI-driven solutions, helping to deliver a more engaging and innovative platform experience for players. The primary technologies employed will include .NET for backend development, alongside Kotlin and Swift for mobile application development.
Diverse Talent Pool Fuels Future Growth
Betsson plans to recruit both local professionals and international experts, especially from Latin America due to the cultural ties and flexible visa policies between the regions. This diverse team is expected to play a key role in shaping the future of the company’s technology landscape. Recruitment efforts have already begun to attract specialists in technology and artificial intelligence to join the Málaga office.
Comparison to Malta and Strategic Benefits
Jesper Svensson, CEO of Betsson Operations, praised Málaga for its cosmopolitan appeal and compared it to Malta, where much of Betsson’s current operations are based. In addition to boosting technological innovation, the new hub will help decentralize Betsson’s operations across crucial markets. With a workforce of around 2,500 employees, the company is optimistic about continuing its growth trajectory while fostering a supportive and healthy working environment.
Positive Financial Performance Despite Stock Challenges
Betsson recently reported strong financial results for the second quarter of 2025, with group revenue rising by 12% to EUR 303.7 million and an EBITDA of EUR 84.1 million. Despite this positive performance, the company experienced a decline in its share price following the report’s release. The current stock price stands at SEK 163.50 per share.
Leadership remains confident, interpreting the share price drop as shareholders taking profits. CEO Pontus Lindwall expressed his continued belief in the company’s growth prospects, stating he has no plans to sell his shares at this time.