BetMGM Debuts New ‘The Price Is Right’ Digital Game and Expands Partnership with Original Show

September 12, 2025
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Introduction to BetMGM’s Latest Offering

BetMGM, a leading name in the gaming industry, has launched an exciting new digital game inspired by the beloved television show, The Price Is Right. Developed by NetGaming, this interactive title lets fans immerse themselves in some of the classic challenges from the iconic show.

NetGaming’s Digital Adaptation Brings Classic Games to Life

Pallavi Deshmukh, CEO of NetGaming, announced the release of this new game, which is now available on the BetMGM platform. Shared images highlight the dedication of the development team in creating a faithful adaptation featuring popular mini-games such as Plinko, Big Wheel, and Cliff Hangers.

Named The Price Is Right – Fortune Pick, the game recreates many of the beloved challenges fans expect, making the experience both familiar and engaging.

Deshmukh reflected on the development journey, describing the process as demanding yet rewarding, requiring months of effort to accurately capture the spirit of the original game show. She expressed pride in her team’s accomplishment, praising their commitment to authenticity and quality.

She remarked on the excitement of working on the title and expressed gratitude for the opportunity, emphasizing the collaborative achievement.

NetGaming’s leadership also extended thanks to BetMGM for trusting their vision and expertise in bringing The Price Is Right to a digital audience.

BetMGM’s New Addition to the Original TV Show

In parallel with the digital launch, BetMGM has partnered with Fremantle to introduce a brand-new pricing game to the original The Price Is Right television series. Titled The Lion’s Share, this will be the show’s first-ever custom-branded game, set to premiere on September 22.

Moreover, BetMGM will serve as a sponsor for the show throughout its 54th season, deepening its involvement with this historic program.

Matt Prevost, Chief Revenue Officer of BetMGM, highlighted that the upcoming launch is in line with the company’s goal to create memorable experiences. He noted that the rarity of a new pricing game and the potential for players to win one of the biggest prizes in the show’s history underscores BetMGM’s commitment to delivering unparalleled entertainment.

These announcements coincided closely with BetMGM becoming the official sports betting partner for the Detroit Lions, marking a period of significant expansion for the company.