Betlabs Secures Funding from SCC to Expand Dynamic Parlays Distribution

January 7, 2026
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Betlabs Receives Key Investment to Advance Sports Betting Innovation

Betlabs, a company dedicated to transforming the sports betting experience internationally, has successfully completed a seed funding round. This investment was provided entirely by SportsContentCo (SCC), a leading sports betting operator with a strong presence across multiple regulated states in the US.

Expanding Access to Dynamic Parlays

Although the exact amount of funding was not revealed, the capital will be used to enhance and grow Betlabs’ Dynamic Parlays product. This innovative feature allows bettors to place parlay bets and receive payouts even if some picks are incorrect, diverging from the traditional all-or-nothing betting model.

Dynamic Parlays calculates payouts based on the number of correct selections within the parlay, offering a more flexible and player-friendly wagering system. Recent updates to the product have introduced improved payout calculations, enhanced visual presentation, and an integrated odds-boost feature to increase potential rewards.

With this new funding, Betlabs plans to increase the distribution of Dynamic Parlays, aiming to modernize the sports betting industry further and help sportsbook partners boost user engagement and retention.

Alongside the financial support, SCC will assist Betlabs in expanding its presence throughout North America, supporting the company’s regional growth objectives.

Shaping the Future of Sports Betting

Betlabs was established as a technology-driven company focused on revolutionizing the interaction between bettors and sportsbooks. Their goal is to introduce pioneering betting experiences for players while delivering innovative and high-performance solutions to sportsbooks.

To realize this vision, Betlabs continues to develop proprietary technologies and build strategic partnerships within the sports betting sector.

For those interested in learning more about Betlabs and its initiatives, additional details can be found on the company’s official website.