BETesporte to Lead with Sportradar’s New Bettor Sense Player Protection Tool
Introduction to Bettor Sense
Sportradar Group has introduced an innovative player safety solution called Bettor Sense, powered by artificial intelligence. This new technology will first be implemented by BETesporte as Brazil embarks on its journey with legalized online betting.
Overview of Sportradar’s Bettor Sense
Bettor Sense represents a personalized and proactive approach to protecting users in the gambling industry by utilizing data-driven insights. It employs advanced AI technology to detect early signs of problematic gambling, enabling operators to take timely preventive actions.
Developed using proprietary technology and grounded in the latest behavioral science, Bettor Sense aims to help operators act quickly and efficiently. This not only aids in preventing gambling-related harm but also fosters stronger trust between operators and their customers.
The solution addresses growing demands for enhanced customer protection and responsible gambling practices in the evolving market.
BETesporte’s Pioneering Role in Brazil
BETesporte will be the pioneering operator to integrate Bettor Sense, providing an opportunity to test the solution in Brazil’s newly regulated betting environment. Since Brazil only legalized online betting at the start of 2025, the market is still developing compared to other countries with longer histories of regulated online gaming.
Additionally, BETesporte has joined Sportradar’s Integrity Exchange, a global network that facilitates sharing information to detect suspicious betting activities and prevent forms of fraud like match-fixing and financial crime.
Commitment to Safer Gaming and Integrity
Tom Mace, Senior Vice President at Sportradar overseeing integrity and regulatory services, described the partnership with BETesporte as a significant achievement. He emphasized Sportradar’s dedication to creating a sustainable online betting industry where customers can enjoy gambling without falling victim to harm.
Mace expressed confidence that this partnership is the beginning of many as the industry increasingly values data and technology to protect users and uphold compliance.
Marcos Pereira, CEO of BETesporte, shared this positive outlook, reiterating the company’s commitment to conducting safe, transparent gaming. He highlighted BETesporte’s intention to be the first operator to adopt Bettor Sense, reinforcing their dedication to player protection and ethical betting practices.
Pereira also praised Sportradar’s advanced technology, which equips BETesporte to anticipate and prevent risky behaviors, ensuring a secure and enjoyable experience for bettors.
Regulatory and Market Context
In related developments, Sportradar’s recent acquisition of IMG Arena has attracted scrutiny from the UK Competition and Markets Authority. The regulator expressed concerns that this deal could influence competition within the sports data and media rights sectors.