Banijay Group Finalizes Sale of Majority Stake in Bet-at-Home and Plans Expansion in Sports Betting

Banijay Group Sells Entire Stake in Bet-at-Home

Banijay Group, a French multinational known for its television production and distribution, has officially completed the sale of its entire stake in bet-at-home.com AG. This move marks the group’s exit from holding a 53.9% ownership in the online betting company, a decision previously announced to the public.

The sale has also triggered some significant changes in leadership at bet-at-home. Notably, François Riahi, the CEO of Banijay Group, and Véronique Giraudon, the CFO of Betclic, have both stepped down from their roles on bet-at-home’s Supervisory Board effective immediately.

Banijay’s Strategic Investment in Tipico

In a contrasting move towards growth in the betting sector, Banijay Group announced plans last year to acquire a 65% majority stake in Tipico Group. This strategic agreement aims to merge Banijay’s Betclic brand with Tipico, with the ambition to establish a leading European entity in sports betting and online gaming.

The transaction valued Betclic and Tipico at approximately EUR 4.8 billion and EUR 4.6 billion respectively. As part of the deal, the founders of both brands will maintain long-term investment in the new entity, and current shareholders from both sides will become shareholders in the merged company.

To finance this ambitious deal, Banijay will utilize a EUR 3 billion cash package and plans to refinance Tipico’s existing debt. The group’s stake in Tipico is expected to increase to 72% following the completion of the transaction.

The acquisition deal was initially announced in October 2025 and is anticipated to be finalized by mid-2026, signifying a major step in Banijay’s expansion into the European online betting market.