Artificial Intelligence Solidifies Its Role in Kambi’s Business Strategy
AI and Bet Builder Becoming Central to Kambi’s Operations
Kambi, a prominent provider of sports betting solutions, recently released its 2025 Sports Betting Trends Report, highlighting the rapid integration of artificial intelligence (AI) as a fundamental element of its business framework.
Recognized as a forerunner in both the gaming industry and AI innovation, Kambi has leveraged technology to transform how betting markets operate. Their report reveals that in 2025, nearly half—48%—of all bets placed on Kambi’s platform were set using AI-driven pricing models, a sharp rise from the 28% recorded in 2023.
The company underscores its confidence in AI’s transformative power to influence the sector’s future and enhance betting experiences.
AI technology is particularly vital for powering Kambi’s Bet Builder feature. This tool enables bettors to customize parlays by selecting multiple outcomes within a single sporting event. Given the complexity involved in pricing these same-game parlays, AI’s role is crucial in ensuring accurate odds and dependable pricing.
The popularity of Bet Builder has grown significantly among sports enthusiasts in the US and Europe, illustrating the increasing demand for personalized betting options. Notably, almost 50% of all Super Bowl bets placed through Kambi in 2025 used the Bet Builder feature, a rise from 31% in 2023. In Europe, Bet Builder wagers on Champions League matches accounted for 24% of pre-match bets in 2025, tripling the 8% share seen five years earlier in 2020.
Kambi’s Share Buyback Program Progress
Alongside its technology advancements, Kambi also shared updates about its ongoing share buyback efforts. Between December 29, 2025, and January 9, 2026, the company repurchased 42,756 ordinary shares at an average price of SEK 133.92 each.
This activity aligns with Kambi’s strategic buyback program aimed at creating shareholder value and offering the board greater financial flexibility.
Since the program began on November 27, 2025, Kambi has bought back a total of 176,153 shares at a volume-weighted average price of SEK 135.20 per share.
