Aristocrat Advances Digital Gaming Ambitions with Acquisition of Awager
Aristocrat’s Strategic Acquisition of Awager
Aristocrat Leisure Limited has declared its intention to acquire Awager Ltd, a prominent company specializing in live slot streaming technology. The financial details of the agreement, facilitated by Oaktree Capital Management, remain confidential. Completion of the purchase is contingent upon receiving the necessary regulatory approvals.
Awager’s Expertise in Live Slot Streaming
Operating out of Israel, Awager excels in the rapidly growing live slot streaming sector, which blends the excitement of physical casino experiences with digital interaction. The company provides gaming operators with advanced streaming solutions, incorporating live casino games and content from various partners. With a workforce of around 75 employees distributed across Israel, Eastern Europe, and the United States, Awager has established itself as a significant player in the U.S. market.
Expanding Aristocrat’s Digital Footprint
Industry analysts view Aristocrat’s acquisition of Awager as a strategic move to enhance its presence in the regulated online gaming industry. By integrating Awager’s innovative technology and extensive U.S. network with Aristocrat’s global resources and game development expertise, the company aims to accelerate its growth in digital entertainment.
Awager’s unique platform links physical casino gameplay with online environments, a feature that remains relatively rare in the broader iGaming landscape. Aristocrat plans to enrich this platform by incorporating its own high-quality gaming content, thus improving the offerings available and attracting a wider player base.
Reinforcing Online and Real-Money Gaming Capabilities
The acquisition aligns with Aristocrat’s broader objective to strengthen its competencies in interactive and real-money gaming sectors. Awager’s live streaming capabilities are expected to complement the company’s existing operations, including Aristocrat Gaming, Product Madness, and Aristocrat Interactive.
Recent developments at Aristocrat include a six-year partnership established in June with the Michigan Lottery, and a collaboration announced in September to develop a new slot area at the Plaza Hotel & Casino. The company also restructured its leadership, appointing Dylan Slaney as CEO of Aristocrat Interactive and Michael Daly as Senior Vice President of Business Development.
Transactional Support and Future Outlook
UBS served as the financial advisor to Aristocrat during this transaction, while Moelis & Company advised Oaktree Capital Management. The acquisition is expected to finalize within the coming months, subject to regulatory clearance. This move strengthens Aristocrat’s position as an innovative leader in the integration of technology, entertainment, and real-money gaming on a global scale.
