Anna Romboli Named New CEO of Swedish Gaming Operator ATG
Anna Romboli Appointed as New CEO of ATG
Swedish gaming company AB Trav och Galopp (ATG) is set for a significant leadership transition with the announcement of Anna Romboli as the incoming CEO. Romboli brings a wealth of experience from her previous roles within the gambling industry, including her recent tenure at Svenska Spel.
Transition of Leadership at ATG
Anna Romboli will succeed Jörgen Forsberg as CEO, officially stepping into the role in December 2026. Forsberg will continue to lead the company until that time to ensure a smooth and seamless handover. ATG, as one of Sweden’s largest gaming firms, emphasizes the importance of this careful transition to maintain steady support for the local horse racing sector.
Romboli’s Background and Expertise
Prior to joining ATG, Romboli served as vice president of the Svenska Spel Tur lottery division, overseeing popular brands such as Triss, Lotto, and Keno. Her career also includes senior roles in game development at NetEnt, showcasing her deep knowledge of the gaming industry and a strong track record in business growth and team leadership.
Leadership Vision and Industry Impact
Expressing gratitude for the opportunity, Romboli highlighted her excitement about leading a company known for its rich heritage, dedicated team, and vital role in Sweden’s horse racing community. She is eager to work alongside ATG’s 1.4 million customers and employees to further enhance the company’s offerings.
“I look forward to continuing to develop the offering to our 1.4 million customers together with the employees and building on what makes ATG unique.”
— Anna Romboli, CEO appointee at ATG
Board’s Confidence in New Leadership
Peter Norman, chairman of ATG’s board, expressed strong support for Romboli’s appointment. He praised her combination of business insight, dedication, and customer focus, affirming the board’s confidence in her ability to lead the company effectively.
“She is a leader who combines business acumen with great commitment and customer focus. The board is very pleased that she has accepted the assignment as CEO of ATG.”
— Peter Norman, Chairman of ATG
Noteworthy Milestones at ATG
Earlier this year, ATG’s casino division made headlines by awarding a jackpot of EUR 1.4 million to a fortunate player in Sweden, underscoring the company’s significant presence in the local gaming market.
