LeBron James has plans for another entertainment special.
First, he needed an hour-long national TV show to announce he was bailing on his hometown team. Now, he is starting a cartoon series named after himself.
LeBron announced plans for a YouTube cartoon series called, “The LeBrons,” which will air on its own YouTube channel and on lebronjames.com. The series will feature four different LeBron characters—Kid LeBron, Athlete LeBron, Business LeBron, and Wise LeBron.
“It goes back to the four characters I feel like I am on a day-to-day basis,” James says in the series Trailer.
LeBron has played the characters before, most notably in a series of Nike Advertisements during his days in Cleveland.
During an interview with the New York Times , LeBron said that the series will focus on the 16-year-old LeBron’s days in Akron, using specific locations from his hometown. Each episode will “provide positive messages to today's youth,” like staying in school, avoiding drugs and sticking with your family.
“It’s an exciting time for me to get this out to not only kids, but to everyone. Everyone’s going to have an opportunity to relate to them,” LeBron said.
“So just stay tuned,” he added, “cause they’re on their way.”
We cant’ wait.