Tweet by Akron-based hand sanitizer company Purell angers Browns fans during Super Bowl, apologizes

AKRON, Ohio - UPDATE: A spokeswoman for GOJO Industries, the maker of Purell, issued an apology on behalf of the company, noting the originally tweeted apologies came from the employee who make the "stupid mistake" in the first place, which is why they were deleted. You can read their full apology at the bottom.

The pot shot seemed to come from nowhere for Cleveland fans. But it may be worse knowing it came so close to home.

On Twitter, hand sanitizer company Purell said the Denver Broncos, who were demolished in Sunday night's Super Bowl, played like the Browns. 

But Purell is owned and manufactured by Akron-based Gojo. So was it a case of a Browns fan sounding off or someone who really should have known better?

Even the company doesn't seem to know, according to their apology:

Maybe, as one Twitter user points out, it isn't so different than what Browns fans themselves say. 

What do you think? Is it different when a big company takes shots at your team?  Does it make any difference--good or bad--that Purell is northeast Ohio-based?

Share your thoughts below.


On behalf of PURELL, we want to apologize to the Cleveland Browns and Cleveland Browns fans for an insensitive tweet that was sent from the PURELL Twitter account last night.  Many Cleveland Browns fans are upset and understandably so because as Northeast Ohioans we have deep pride for our local community and local sport teams.  When we learned of the post, we immediately took it down.  This post does not represent the views of PURELL.  Someone made a stupid mistake and we are embarrassed and apologetic.  The original apologies came from the person who posted the offending tweet, so we took them down and posted our sincere apology from PURELL.  We are taking immediate steps to ensure this never happens again.  Again, our sincere apology to the Cleveland Browns and Cleveland Browns fans.  

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