Cosmetic Dentistry Transforms Smiles

The stars do it, and you can, too.

Health Team reporter Alicia Booth showed how a dentist in Beachwood is dramatically changing smiles.

Jack Madda has plenty to smile about these days after a visit to the Center for Advanced Dentistry.

"Somebody stopped me and said, 'You have the most beautiful smile I've ever seen,' ... and gosh, that's like getting a 'high five' for me every day, " said Madda.

Dr. Ben Hornstein isn't just a dentist. He's a makeover artist. He does what he calls full mouth restoration, taking a smile and making it better.

"When people ask what I do, one of the things I tell them is I change people's lives," said Hornstein.

Hornstein performs many procedures, ranging from the minor to the extreme. Among the things he can do is change your silver fillings so they match the rest of your teeth.

Some patients come to Hornstein because they're feeling jaw pain or having headaches, and often have to see other doctors as well. But most are able to leave with a nicer smile, a smile that means something a little different to each patient.

Sister Karen Shimko works with hospice patients and wants her face to be warm and inviting to them.

"A smile, to me, is an important thing as a minister in the Church," said Shimko.

The transformation, if dramatic, could take up to a year and a half to be completed.

But, like most other things that make people look better, cosmetic dentistry is not free.

"It varies from a cleaning of $80 to sometimes depending whether they're doing implants, they can spend as much as a car," said Hornstein.

To visit the Center for Advanced Dentistry's Web site, click here.