Prince William and the Duchess of Cambridge have bypassed professional photographers and chosen family snapshots for the first official images of their new son, Prince George.
LONDON - When it comes to Prince William and his wife Kate's new baby boy, choosing just one name won't do. You need about three or four.
Just ask the father, William Arthur Philip Louis. Or the grandfather, Charles Philip Arthur George. Or the great-grandmother, Elizabeth Alexandra Mary.
"I think because the child is going to be the third in line to the throne, they have to maintain all this tradition," said Pauline Maclaran, a professor of marketing and consumer research at Royal Holloway and the co-author of the upcoming book, "Royal Fever: The British Monarchy in Consumer Culture."
"They'll go for three or four names and ... be able to make the right nod to the right people," she said.
And it can't just be any old moniker, either. It has to have some gravitas: Noble names are steeped in history, which explains why, as royal baby fervor mounted in recent days, thousands of bets rolled in to British bookmakers for James and Alexandra.
Albert Mehrabian, a professor emeritus of psychology at UCLA and an expert on names, firmly voted for James -- which far outdistanced George in the popularity stakes.
"Names make impressions, good and bad," he said. "Among all the names I've studied, James rated the highest."
The name can also take on cultural significance. Arthur, the middle names of both Prince Charles and Prince William, evokes the legendary King Arthur and tales of chivalry -- a favorite theme ingrained in British literature.
Edward VIII, who abdicated in 1936, was christened Edward Albert Christian George Andrew Patrick David -- the last four were patron saints of England, Scotland, Ireland and Wales respectively.
The public may have to wait, though. It is not uncommon for the palace to take its time to choose just the right name.
But is it possible that William and the former Kate Middleton might break with tradition and call their child something trendy and unexpected? The grandchildren of Princess Anne, the queen's only daughter, are called Savannah and Isla.
But those closer to the throne normally don't have such freedom.
"They'll try and choose something that reflects tradition acceptable to their peer group," Maclaran said.
That probably excludes John Paul George Ringo.
His newborn son is "a little bit of a rascal" and car seats can daunt any dad, Britain's Prince William says.
As Kate and William showed off the royal baby, what caught the eye of many women was not the new heir to the throne but the Duchess of Cambridge's post-childbirth silhouette: that little bump under her pretty polka-dot dress.
Royal officials say Britain's new prince has been named George Alexander Louis.
Britain's Queen Elizabeth II arrived at Kensington Palace Wednesday to see her new great-grandson, who has spent a first night at home with his parents, Prince William and Kate.
Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge depart The Lindo Wing with their newborn son at St Mary's Hospital.
A beaming Prince William and his wife, Kate, emerged from a London hospital on Tuesday with their newborn baby boy, presenting the world with a first glimpse of the prince who is third in line to the British throne.
The parents of Catherine, Duchess of Cambridge, arrived at the hospital in London Tuesday to visit their daughter and royal grandchild.
Bookies cashed in big Monday as thousands of Britons placed bets on what Prince William and his wife, Kate, would name their newborn child.
Prince William and Kate are seen as the new face of a centuries-old institution, keeping the best of traditions while moving forward with the times.