CLEVELAND - Apple is looking to strike gold with its new iPhone.
Several tech news websites are reporting that the next iPhone, set to be announced Sept. 10 could be available in white, black and gold. If the company does launch a gold iPhone, it would be the first color added since the phone debuted in 2007.
A report from TechCrunch says the device won't be "a totally blinged-out gold." It will instead be a more subtle "champagne" color, similar to the previously released gold iPod Mini.