New iPhone case: Michigan entrepreneurs develop TurtleCell with earbuds built inside

DETROIT - "Tangled earbuds. Ugh."

We've all had that issue before, but now a dynamic duo-- both Michigan Wolverines-- have invented a product that they hope will help untangle your life.

It's called the TurtleCell and it's a hard protective case for your iPhone 5 with retractable earbuds built right inside.

Genius, huh?

"I was walking from class to class and I had that big tangled mess of earbuds that you always get in your pocket and I was just like 'why can't I put that neatly where the battery is right now?!'" said Paul Schrems, now a University of Michigan alum.

A couple of years ago, Paul teamed up with a fellow University of Michigan student at the time, Nick Turnbull, to turn his idea into a reality.

The pair has worked tirelessly to come up with the perfect model.

While at the University of Michigan, they took first place with the TurtleCell in a national competition hosted by the American Society of Mechanical Engineers.

"It's a really easy two button operation--you push the button... and pull the cord out to whatever length you want—you push it up again and the cord retracts back in," said Paul.

They say the earbuds that are built in are nice, sturdy headphones—the cover is also pretty tough, hugging the phone completely.

Now, Nick and Paul need your help to push their dream product out into the market. The pair has launched a Kickstarter campaign for TurtleCell and are trying to reach their $50,000 goal.

If you pledge $50 dollars on their page, you will have a TurtleCell in your hands by December of this year and ultimately help their TurtleCell sell.

"Kickstarter allows us to get out and interact with true customers and see their feedback and what they're actually looking for," said Nick.

If you want to find out more about TurtleCell, check out their Kickstarter here: http://kck.st/15ovYW7 and their website here: http://turtlecell.com/.

Print this article Back to Top

Comments

More Apple Stories

How do you feel about Apple How do you feel about Apple's new announcements? You let us know

We wanted to hear from you about the big news coming out of Apple today. We caught up with people coming out of the Apple store at Eton.

LIVE: Apple product announcement; event already being called LIVE: Apple product announcement; event already being called 'historic'

Apple says you can order iPhone, iPhone 6 starting Sept. 12.
 

Unexplained rash? Your iPad may be to blame Unexplained rash? Your iPad may be to blame

The popular tablet computer may contain nickel, one of the most common allergy-inducing metals.

iPhone 6 plans leaked: Bigger, thinner iPhone 6 plans leaked: Bigger, thinner

John Matarese has a preview of Apple's upcoming new iPhone

Disney Movies Anywhere app and service lets Apple users buy and watch Disney, Pixar, Marvel movies Disney Movies Anywhere app and service lets Apple users buy and watch Disney, Pixar, Marvel movies

The new Disney Movies Anywhere app lets Apple users buy and watch Disney, Pixar and Marvel movies from anywhere.

Flappy Birds disappears from app stores; Creator Dong Nguyen pulls it down Flappy Birds disappears from app stores; Creator Dong Nguyen pulls it down

Flappy Birds disappears from app stores after creator tweets "I can't take it anymore."

Lingering glitches with Apple Lingering glitches with Apple's iOS 7 and Microsoft's Windows 8 haunt gadgets

John Matarese looks into all the glitches with recent product updates in Don't Waste Your Money.

Apple event live streaming coverage: (AAPL) expected to unveil its line of iPad tablets for holidays Apple event live streaming coverage: (AAPL) expected to unveil its line of iPad tablets for holidays

Apple unveiled a new, thinner, lighter tablet called the "iPad Air" along with a slew of new Macs ahead of the holiday shopping season as it faces growing competition from rival gadget makers.
 

Apple (APPL) expected to announce new 5th generation iPad, iPad mini Tuesday for holiday shoppers Apple (APPL) expected to announce new 5th generation iPad, iPad mini Tuesday for holiday shoppers

Apple is expected to round out its line-up of gadgets for the holiday shopping season with the Tuesday unveiling of its latest iPads.

Police urging iOS7 download on iPhones to help against Police urging iOS7 download on iPhones to help against 'apple picking', but still keep your guard up

You've probably heard of "apple picking" and we don't mean the fruit on the trees.