Facebook is on a roll. The world's largest online social network posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, and more people used it, more often.
Something about the Facebook privacy hoax has gotten people to click "share."
First, the faux copyright legalese spread like wildfire across the social networking site. Many users recently found their news feeds awash with postings suggesting that the users who displayed them would get extra copyright and privacy protection.
Then came the predictable backlash, as the Internet rushed in to debunk this latest theory. Even still, some people kept posting the message and it continued to spread on Tuesday morning.
Facebook has issued a statement saying the text posts are a hoax: "Anyone who uses Facebook owns and controls the content and information they post, as stated in our terms. They control how that content and information is shared. That is our policy, and it always has been."
This meme is similar to a previous scheme years ago that suggested website owners place protective text on their pages, says the hoax-debunking site Snopes.com.
While many Facebook and Twitter posts snickered about the hubbub, concerns about online privacy linger.
"It may have been a hoax, but it did not hurt!" wrote one Facebook user.
Or, is this an issue of social media literacy? Perhaps more needs to be done to educate people about telling a hoax from something that is real.
We'd like to know what you think about the hoax. What does this say about our online world? Do you feel that your information is safe? What can be done to improve online privacy?
More Facebook Stories
Facebook Fans had lots of suggestions for the best Northeast Ohio locations to grab a few pieces of chicken.
A woman's Facebook pictures have landed her in jail.
Police believe they have quacked the code for finding followers on social media.
British authorities are investigating revelations that Facebook conducted a psychological experiment on its users.
Facebook filtered the content in users' News Feeds to study their emotional response.
A northeastern Ohio school teacher has lost his job following Facebook posts the school board said were racist and derogatory.
A woman is trying to find her "maybe daddy" who was stationed at an Indiana air base in the early 1980s.
An Ohio woman whose medical record was posted to Facebook, revealing her name and a syphilis diagnosis, has sued the hospital where she was treated and the worker who accessed her information.
Cleveland Natural Parenting just received the go-ahead to premiere a documentary on breastfeeding called "The Milky Way."