Pete Carroll stood in the center of the locker room and gathered his Seattle Seahawks around him.
CLEVELAND - While some people are really into the Super Bowl game, others are tuning in to see the commercials. Let's take a look at some of the best in recent years and get a peek at what's to come this Sunday.
Great ideas make an ad great. That's according to marketing expert Sally Hogshead.
"The Force" Darth Vader Volkswagen ad from 2011 stands out as one of the best to Hogshead. It's a commercial that inspires and gives hope.
At least those are the feelings some companies, who are paying millions of dollars for a 30-second spot, hope their ad will do. In turn, they're hoping it drives viewers to buy their product -- or at least create a buzz about it.
Remember the Eminem and Chrysler commercials? The two 2011 ads featured the rapper in his hometown, Detroit, a city hit hard by the recession. Chrysler boasted its 200 was imported from Detroit, just like the successful artist. They were successful commercials because they captured emotion.
How could we forget the 2010 Snickers football ad featuring Betty White? If Betty White's in it, it's bound to be a hit. Arguably, the commercial brought her back into the spotlight.
So just how pricey are these ads? This year, Super Bowl ad rates for 30-second spots jumped to $3.5 million, up $400,000, making it the largest increase in 11 years.
Characters also make great commercials, as they gain a following. The eTrade baby commercials best illustrate the humor strategy that's paid off for the company.
Looking ahead at Sunday's Super Bowl, you can expect to see a few good commercials. After part of it leaked online, Honda released the extended version of its new ad, which has been the most talked about all week. It features Matthew Broderick bringing back his old Ferris Bueller character. In the two-and-a-half minute homage to the movie "Ferris Bueller's Day Off," Broderick calls in sick to a film shoot and enjoys another day of slacking off instead. The spot airing in the Super Bowl is sure to be a sensation, as the extended version is on YouTube with is more than eight million views.
Have a favorite Super Bowl ad? Tell us why in a comment below.
Look inside the Denver Broncos locker room at MetLife Stadium for Super Bowl XLVIII.
It's game day and the Denver Broncos players were up early tweeting about the game.
Seven years ago, the Knoxville News Sentinel put out an all-points bulletin for children named Peyton. The response was overwhelming, with dozens showing up at the office with their parents in tow to have their picture taken.
Just one of the three surviving members of the "Never Miss a Super Bowl Club" says he will be rooting for the Broncos on Sunday -- and he's not even the one who used to live in Denver.
Advertisers are planning to pull out the tools in their arsenal during Super Bowl time this Sunday, including celebrities, A-list rock bands and cinematic story lines.
The FBI says a powder mailed to several locations in New York and New Jersey, including at least five hotels near the site of Sunday's Super Bowl, appears not to be dangerous.
Triumphant moments of Super Bowls-past tend to prevail in the minds of fans.
We asked Facebook users what their favorite Super Bowl snacks are, and here are the results.
Companies spending millions for short commercials airing during the Super Bowl are whetting consumer appetites by releasing their ads early.