CLEVELAND - Scroll through your Facebook news feed and you will probably see a lot of red equal signs.
So, what's the reason for the influx of the symbols on social media?
The Human Rights Campaign has kick-started a movement to get people to show support for marriage equality as the Supreme Court hears arguments on the hotly-contested issue.
They created an image of a pink equal sign over a red background, a variation of their usual blue and yellow logo, and asked supporters to change their profile pictures, as well as wear red.
Their idea has gone viral with countless users sharing the symbol and swapping out their Facebook and Twitter images.
Politicians and celebrities are getting involved too. Thirteen members of Congress have changed their Twitter avatars to the red equal sign, according to Ryan Teague Beckwith of Digital First Media .
Actor George Takei changed his profile picture to the equal sign, which received more than 40,000 shares and nearly 80,000 likes as of Wednesday morning.
Beyonce put her own spin on the issue, sharing a hand-written message alluding to her popular song "Single Ladies" that says, "If you like it, you should be able to put a ring on it. #WeWillUniteForMarriageEquality"
Companies are also publicly supporting gay marriage. NPR reported that nearly 300 businesses signed on to a brief asking the high court to strike down the Defense of Marriage Act (DOMA). Bud Light posted a picture to its Facebook page with two beer cans making the equal sign.
The Supreme Court examined DOMA and federal benefits for gay Americans Wednesday.
Supreme Court Justice Anthony Kennedy is asking skeptical questions as the court hears arguments over the right of gay and lesbian couples to marry.
The state of Ohio's ban on same sex marriages will be on review by the United States Supreme Court Tuesday morning.
The Supreme Court will consider two questions: First, does the Constitution require states to issue marriage licenses to same-sex couples? Second, are states required to recognize same-sex marriages performed in other states where they are legal?
Do states have the right to define marriage? On April 28, the U.S. Supreme Court will hear arguments in four historic cases that will determine the future of same-sex marriage across the country. Here's what you need to know.
During less provocative periods, the court gets little flak for its self-imposed bar on cameras.
Not so long ago, opposition to same-sex marriage was the norm.