An electrical device that had been installed expressly to prevent a power outage caused the Super Bowl blackout, the stadium's power company said Friday as it took the blame for the outage that brought the game to a halt for more than a half-hour.
CLEVELAND - When the lights went out at the Super Bowl, savvy advertisers seized the moment and gained a viral surge.
With the world watching and waiting through a 34-minute delay, a few companies quickly pushed out ads playing off of the blackout.
The fun ads didn't cost the hefty Super Bowl commercial price tag, an average price of $3.8 million per 30 seconds, but reached a large number of social media users.
Oreo's ad has been retweeted more than 14,000 times and Tide's has notched more than 1,200 retweets.
Some have called it a "new era" of advertising, spontaneous and spur of the moment creations that fed the fast-paced social media machine.
More Super Bowl Stories
Officials of the Superdome and its utility company say they will hire outside experts to investigate why power failed for 34 minutes during the Super Bowl.
The three-week-old star of Budweiser's Super Bowl ad now has a name: Hope.
While authorities investigate the causes of the 34-minute Super Bowl blackout, documents show that Superdome officials were worried last fall about losing power at the big game.
The national ad critics were quick to the punch in getting their thoughts out about the Super Bowl ads out. On Monday, Cleveland-area pros weighed in, too.
Oh, now you want to win the Scripps Celebrity Super Bowl Poll? What are you, a wiseguy? Well, actually you are, or at least you played one on TV if you're Tony Sirico, this year's winner.
Between a partial power outage, overly excited quarterback and a game that suddenly turned from snoozer to sizzler, CBS had its hands full with the Super Bowl. The audience offered a final reward, though.
When the Baltimore Ravens scored one of its touchdowns at the Super Bowl on Sunday, hundreds of fans in Baltimore won free furniture.
It was a surreal scene as players and fans waited while Super Bowl XLVII was halted for 34 minutes due to a power outage in the New Orleans Superdome.
The Super Bowl is as popular for the game as it is for its commercials and this year's selection was no disappointment with ads that ranged from the comical to the sentimental.