MGA Entertainment, a parent company of Little Tikes, has partnered with the LeBron James Family Foundation to offer a new line of co-branded licensed sports toys.
MGA said the first items from the line will be the Mini Hoop basketball set and the Dream Big basketball set. They are available for presale exclusively at Toysrus.com and will make their debut in Toys "R" Us stores nationwide in April. A donation will be made to the foundation with each product sold.
"To this day, I still have a Little Tikes hoop sitting in my house just because of all the days I spent playing on it as a kid. It's one of the first gifts you get when you are old enough to do that,” LeBron James said. “That's where I honed my skills. If it wasn't for that Little Tikes hoop, I wouldn't be who I am today."
The LJFF is based in Akron and encourages kids to stay in school, promise to graduate, and give back to the community.
MGA said the new sports toys will be available at multiple retailers in the fall.
