Twinkies are making an early comeback at Wal-Mart stores, and they won't be frozen beforehand.
DETROIT - Twinkie lovers, relax.
The tasty cream-filled golden spongecakes are likely to survive, even though their maker will be sold in bankruptcy court.
Hostess Brands Inc., baker of Wonder Bread as well as Twinkies, Ding Dongs and Ho Ho's, will be in a New York bankruptcy courtroom today to start the process of selling itself.
The company, weighed down by debt, management turmoil, rising labor costs and the changing tastes of America, decided on Friday that it no longer could make it through a conventional Chapter 11 bankruptcy restructuring. Instead, it's asking the court for permission to sell assets and go out of business.
But with high brand recognition and $2.5 billion in annual revenue, other companies are interested in bidding for at least pieces of Hostess.
Hostess is betting on a sweet comeback for Twinkies when they return to shelves next month.
Court approves Hostess to sell of last of its core assets.
A bankruptcy judge on Tuesday approved the sale of Twinkies to a pair of investment firms, one of which has said it hopes to have the cakes back on shelves by summer.
The new owners of Twinkies apparently developed a sweet tooth for Hostess snack cakes.
The indestructible Twinkie appears to be one step closer to a comeback.
A suburban Chicago restaurant has given away about 10,000 Twinkies.
Hostess Brands Inc. got final approval for its wind-down plans in bankruptcy court Thursday, setting the stage for its roster of snack cakes to find a second life with new owners.
Hostess Brands Inc. lived to die another day.
Now that Hostess is about to shut down and the Twinkie may be going goodbye, it begs the question – just how long will that cream-filled treat in your pantry be edible?