Abercrombie and Fitch is going after an imposter online retail store that sold an item called "N***** Brown" under their logo, consequentially dragging their name into a racially charged social media frenzy.
The pants were listed on Abercrombie-and-fitchoutlet.com , a website registered in China that sells Abercrombie knock-offs.
TMZ reports that the real company has hired lawyers to shut down the Chinese operation.
According to Gawker.com, the racial slur in the clothing's description could have been the result of using a poor quality English translation program for their clothes.
Five years ago, Chinese software company Kingsoft Corp. acknowledged that it's translation program was at fault for a "n***** brown" tag attached to a Black Toronto couple's couch. Apparently, that was the translation given for "dark brown".
A representative for Abercrombie told TMZ that they don't condone racist language and says that the site is counterfeit.