Abercrombie backlash: Filmmaker's #FitchTheHomeless YouTube campaign, anger over company's sizes
Connor Kiesel, newsnet5.com
8:44 AM, May 15, 2013
3:26 PM, May 15, 2013
CLEVELAND - Abercrombie and Fitch is again under fire for the sizes of clothing its stores stock, and a Los Angeles filmmaker has made waves for his satiric video that seeks to "transform" the company's brand.
Greg Karber's YouTube video called "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless," which has been watched more than a half million times, attempts to make a social statement against the company's image.