PARMA, Ohio - The Shoppes at Parma officials announced Wednesday that the next phase of the property's redevelopment will begin in the spring.
Work is scheduled to begin in the spring on the renovation of the exterior of the existing strip center anchored by Marc's.
Construction workers continued the demolition Wednesday of the former Macy's department store building.
Mall owner Phillips Edison & Company wants to create a pedestrian-friendly, family-oriented environment that will act as a town center for Parma residents and the region.
"You have to remember, this is a major construction project. We are transforming an existing mall into an entirely new retail center." The Shoppes at Parma general manager John Kokinchak said in a release. "But we are certain our customers will be pleased and excited with the robust, retail environment we are creating at The Shoppes at Parma."
Mall officials stressed that all shops, including the four major anchor stores, remain open during construction.
"We believe there might be a perception out there that the mall is closed during the construction. Nothing could be further from the truth," said Kokinchak. "We do ask for the public's patience during the construction as we transform the center."
Margaret Hatala owns Studio Sonata, a hair design studio inside the mall. She has seen a 5% drop in revenue since mall construction began. While regular customers continued to show up, decreased walkthrough traffic has impacted her bottom-line slightly.
Hatala understood the situation was only temporary and was excited about the redevelopment of Parmatown Mall into the Shoppes at Parma. She also has done her part to let customers know that the mall is open during construction.
"We change their perception by the time they leave and we let them know it's not closing. It's going to be better than it ever was," said Margaret.
For Lalaya Wright of Cleveland, Parmatown Mall/The Shoppes at Parma is her favorite mall. She was looking forward to the shopping center's redevelopment.
"That means more stores. That means more shopping for me and I love to shop," said Wright.