CLEVELAND - It's kind of like looking for treasure while it's right of front you. Arriving in town recently to shoot his latest film, 'Criminal Activities', John Travolta had a set of ten rings delivered to him to personally inspect for just-the-right-look while shooting scenes Tuesday and Wednesday.
Local jeweler Evan DeWitt said crews came into his humble store, DeWitt's Jewelry, located in the Colonial Arcade on Euclid Avenue detailing what Travolta's character might wear as a "subtle gangster."
"It's amazing that a little mom and pop shop like mine is affected by the movie industry coming to Cleveland. I'm humbled. It's incredible," said DeWitt.
Word-of-mouth from other local film crews, as well as famous athletes and musicians, have helped DeWitt gain a reputation for his vast inventory of unique custom jewelry he designs and creates himself, plus high-end jewelry from famous brand-name jewelers that finds its way into his vaults.
Delivering the goods for the Avengers shot last year in Cleveland, DeWitt found himself as the recipient of top-quality, Hollywood movie industry references this week after a Criminal Activities costumes department representative walked through the door.
"Costumes, they needed something really quickly to do with one of the characters, John Travolta's character. They needed it immediately, in less than 24 hours notice. Usually one has to create a piece, it's time consuming. Fortunately, I have an inventory of custom-designed jewelry that I already have done. So, they got a custom-designed item immediately. That's pretty unheard of," said DeWitt. "We were able to fulfill their needs. I'm thrilled, they're thrilled, it's a win-win situation. it's just great to see some of our items on the big screen. It's just incredible."
DeWitt said after Travolta received the ten-ring assortment of "subtle gangster" pinky rings, he was told Travolta chose the one he wanted that matched what he was wearing in the scene. "He just loved it, I'm told," said DeWitt.
DeWitt said he was currently working on a custom jewelry design for Johnny Manziel, the Browns' second pick in the NFL draft this year.
"It's a surprise right now. I want to welcome him to the city. He doesn't know anything about it yet. It's going to be amazing. But, for now, I'm told we may be able to fit even more characters in Criminal Activities with our pieces, so I'm elated and humbled to be part of all of this," added DeWitt.
For information on Evan DeWitt's artistry go to: www.dewittsjewelry.com
Or, call 216-621-6244