PARMA, Ohio - All hardcore bargain hunters understand Black Friday is the big day for holiday shopping. Parma city officials also want shoppers to 'Shop Small' on Saturday, Nov. 30., a day considered Small Business Saturday nationwide.
The city of Parma and Parma Area Chamber of Commerce are encouraging shoppers to support Parma's small businesses.
"I think that it's important to show our businesses that we care and encourage folks to keep it local," said Parma Mayor Tim DeGeeter.
City and chamber officials traveled Tuesday to businesses in Polish and Ukrainian villages to pass out 'Shop Small' posters to business owners so they can post them in their windows for customers to see.
While officials realized the important role The Shoppes at Parma plays economically, they stressed the major role small businesses play to the overall vitality of a community.
"You're going to discover that there's a lot of uniqueness in the small business community and so we really encourage the public to get out and discover that," said Parma Area Chamber of Commerce president Dave Nedrich.
Eugenia Polatajko, owner of Rudy's Strudel & Bakery on Ridge Road, taped up a 'Shop Small' poster in her store window Tuesday. She liked the idea of Small Business Saturday on Nov. 30.
"If we don't support each other, who is going to support us? We should do it within the community, support each other and this way everybody benefits from it," said Polatajko.