CEO Jimmy Haslam announces double points in MyRewards program at Pilot Flying J
Mel Watson, newsnet5.com
5:50 PM, May 3, 2013
KNOXVILLE, Tenn. - The Pilot Flying J public relations team continues to work damage patrol after an FBI and IRS raid last month.
On Friday, CEO Jimmy Haslam said his company wants to show appreciation to customers by doubling the points in its MyRewards program.
The double reward points promotion is going on through May 31 at all Pilot Flying J locations nationwide. To earn double points, drivers can swipe their MyRewards card at the pump and when making in-store purchases including food and beverages.
The offer comes as Pilot Flying J is facing legal woes resulting from alleged rebate fraud. The FBI and Internal Revenue Service raided the company's Knoxville headquarters on April 15 after filing a 120-page affidavit outlining the allegations. Six fuel companies have filed lawsuits against Pilot Flying J in the wake of the allegations.
Haslam said not only does he want to reward loyal customers for their patronage, he wants to demonstrate industry leading appreciation for the drivers who keep this county moving.