Sherwin-Williams to put up new Cleveland billboard on side of Prospect Avenue building

CLEVELAND - It was once home to LeBron James' outstretched arms and the words "We are all witnesses." But now the billboard on Prospect Avenue will show off Cleveland's longstanding landmarks.

Sherwin-Williams announced a new banner for the side of its headquarters on Thursday. The new billboard features vibrant colors with images of the West Side Market, the Rock and Roll Hall of Fame and the Guardians of Traffic on the Hope Memorial Bridge.

"We wanted to demonstrate our feeling of pride and commitment to the city of Cleveland while taking a more colorful approach, especially since our company is a global leader in color," said Chris Connor, chairman and chief executive officer, the Sherwin-Williams Company.

"The new headline, Our Vibrant Home Town, is a powerful, energizing message that Cleveland is not only one of the best locations in the nation, but our community is one of the best locations in the world! We want to salute the world class companies, natural resources, sports teams, health care and cultural institutions that make Cleveland a truly special place for our citizens and visitors alike."

The banner was developed by The AdCom Group, which recommended local artist George Vlosich III to create the piece.

Vlosich, known for his incredible Etch-A-Sketch art, also owns GV Artwork with his brother. The pair recently opened a store on Detroit Avenue in Lakewood, where they sell their Cleveland-inspired T-shirts. Vlosich's mural of local celebrities is on display at the Horseshoe Casino Cleveland.

Work on the 10-story billboard will start Friday morning, GV Artwork said.

After James left the Cavaliers, Sherwin-Williams put up a new billboard in September 2010 with a black-and-white skyline photo of Cleveland. It said "Our home since 1866. Our pride forever."

Here's a key of the icons on the banner:

1. Terminal Tower
2. Rock and Roll Hall of Fame and Museum
3. Quicken Loans Arena
4. Main Avenue Bridge
5. Progressive Field
6. Fountain of Eternal Life, also known as the War Memorial Fountain
7. West Side Market
8. Cleveland Harbor West Pierhead Lighthouse 
9. Goodtime III 
10. Global Center for Health and Innovation
11. FirstEnergy Stadium, Home of the Cleveland Browns
12. Baltimore and Ohio Railroad Bridge #463
13. Key Tower
14. Guardians of Traffic on the Hope Memorial Bridge
15. Wind Turbine
16. Veterans Memorial Bridge, also known as the Detroit Superior Bridge
17. Lolly the Trolley

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