Starwood will open a hotel in two historic buildings in downtown Cleveland's theater district, the company announced Thursday.
CLEVELAND - The Theater District in downtown Cleveland will be getting an enlightening facelift this year that includes a light above Euclid Avenue that will not go unnoticed.
PlayhouseSquare announced Wednesday that the area will undergo a significant transformation that will include a sign, lighting gateway entry points and a chandelier at a prominent intersection.
"PlayhouseSquare is a neighborhood already filled with energy and excitement, but we are ready to take things to the next level," said Art Falco, president and CEO of PlayhouseSquare.
The company hired for the project, The Barnycz Group, was behind well-known items like the Crown Fountain at Chicago's Millennium Park, American Eagle Outfitter's Times Square Spectacular and LG's Vegas Spectacular.
There are five elements to the transformation plan:
- Electronic signage network
- Retro signage
- Update of Star Plaza
- LED displays
The retro sign will be a 1920s-era "stick built sign" that will be placed above the Cowell & Hubbard building at Euclid Avenue and East 13th Street, overlooking Star Plaza.
The highlight of the project is the 20-foot-tall "chandelier spectacular, which will be an LED chandelier with 4,600 crystals that hangs over Euclid Avenue at East 14th Street. Its design fits the style of chandeliers found in theater lobbies in the district.
"This is the jaw-dropper," said Chief Creatologist Danny Barnycz. "This is what people will feel compelled to come and see, to photograph. We envision this becoming a true Cleveland landmark."
The project is expected to cost about $16 million and will be finished in 2014.
PlayhouseSquare provided renderings of what the area will look like. Check them out in the slideshow above.
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