HUDSON, Ohio - Fannie May Fine Chocolates in Hudson is catering to the last minute Valentine's Day shopper, mostly men trying to pick out the perfect sweets for their sweethearts.
The company, which has nearly 100 stores across the country, said Feb. 13-14 are the two busiest days of the year.
James Smekal, who handles marketing for Fannie May, estimated that more than 2 million pieces of chocolate will be sold over the two days.
"It's so good. Everyone loves chocolate, whether you're a fanatic about milk chocolate or dark chocolate."
Each Valentine's Day, Larry Britton, 73, of Hudson buys the same chocolates for his wife, Janet. The couple has been married for 47 years.
"Chocolate-covered cherries and Jordan almonds," Britton said.
Buying the yearly chocolate is part of the secret to a successful marriage, along with "knowing when to shut up," Britton explained.
According to Smekal, the average guy buys one pound of chocolate and spends about $30 at the store. However, making the right selection is often a difficult task.
Carol Harr, who has worked at the Hudson business for five years, said some guys "don't have a clue."
"They usually make up their mind after seeing everything in the store."
Fannie May has been in business since 1920. Many of their chocolate recipes are locked away in a North Canton vault, and most of the chocolates are made at the North Canton plant.
Fannie May also has stores in Rocky River, Strongsville, Beachwood and North Canton.