Anheuser-Busch has started up the next innovation in beer: automation at Minnesota’s Target Field.
The Twins’ home game against the Yankees Sunday debuted self-serving beer stations.
ESPN reporter Darren Rovell caught a glimpse of these blue game-changers from DraftServ, and spoke with investors behind the idea.
“It’s a way to engage with the customer and allows the fan to have greater control of what they’re drinking. There’s obviously some novelty value to this, but it also allows people to pour what they want. If they want half of a cup, that’s all they will pay for,” Jerry Jacobs, Jr., with concessionaire Delaware North, told ESPN.
Fans will funnel 38 to 40 cents per ounce of beer. The DraftServ will house Budweiser and Bud Light. Premium beers, including Shock Top Lemon Shandy and Goose Island 312, will cost two cents more than the domestics.
To learn more about the self-serve brew option, watch this Newsy video.