NEW YORK - T-Mobile is rolling out a new plan designed to draw in new customers.
The carrier's "jump" program allows customers to upgrade to new phones twice a year. Most traditional wireless companies require customers to complete a two-year contract before they upgrade.
The jump plan costs $10 a month and includes insurance for phones that are lost or damaged.
T-Mobile has been working to increase its customer base and move out of fourth place in U.S. carriers.
In March, the company announced it would offer wireless plans with no contract.