Customers who bought bottles of the beverage between Sept. 27, 2007 and Aug. 19, 2013 can get up to $75 from a class action settlement after a lawsuit questioned the company's claims of "100 percent juice," "all natural" and other labeling, according to
The lawsuit, filed in the U.S. District Court for the Central District of California, claimed the company violated state and federal laws and consumer protection statutes by calling the beverage "all natural."
Plaintiffs in the suit claim the beverage contains 'Genetically Modified Organisms,' or GMOs.
Even though Naked Juice denied all these claims, a settlement was reached.
A spokeswoman for Naked Juice defended the company's ingredients and said it is "pleased to have reached this agreement."
"Our juices and smoothies are made with all-natural fruits and vegetables—with no added sugar and no preservatives," the company spokeswoman said in a statement. "In some products, we also include an added boost of vitamins. Naked juice and smoothies will continue to be labeled ‘non-GMO,' and until there is more detailed regulatory guidance around the word ‘natural' ― we've chosen not to use ‘All Natural' on our packaging."