Apple CEO Tim Cook says consumer demand for new iPhones has been "staggering" and "hard to comprehend." That helped the company report record-smashing earnings for its latest quarter and primed its stock for a rally Wednesday.
CLEVELAND - You've probably heard of "apple picking" and we don't mean the fruit on the trees.
It's about the growing problem of people stealing Apple iPhones and iPads. The problem is so big right now that some law enforcement agencies are officially endorsing Apple's new iOS 7 operating system as a way for you to protect yourself.
Giovanni DiPio has had an iPhone for years and he has already downloaded iOS 7.
"I think it's pretty good - security's pretty good... up to date," DiPio told us while standing in a parking lot near the city park where he was working.
The new Apple operating system was released three weeks ago and cellphone experts say its "industry-first" security feature was much needed.
"2012, was the first time in our nation's history that something was stolen more often than money - and that was the iPhone," said Phone Ambulance Manager Charlie Harb, who's also been dealing with Apple products for years.
The feature is called "activation lock" and when in use, it means a lost or stolen apple device simply cannot be re-programmed without the real owner's Apple ID and password.
"Before, if you were to steal an iPhone, all you'd have to do is plug it in your computer and wipe it and you can go sell it to a new customer," Harb said.
iOS 7 is available as a free downloadable upgrade for all iPhones, iPads and iPod touch devices. (Link to more info on iOS7: http://www.apple.com/ios/ )
New York City police said they believe in the theft-deterring feature so much that they've been handing out fliers urging iPhone users to upgrade to iOS 7. But a local law enforcement professional we talked to said you should remain careful.
"Just don't assume because you have iOS 7 that your phone is safe being left out or in sight if left lying in a car," said Mike Stone from Polaris Career Center. "Because (crooks) may still steal it in the hope that they can get it to work," he added.
Still, iPhone user DiPio said iOS 7 gives him some peace of mind.
"Before the update, I was worried that someone might take my phone and all my information might be lost -- but now I feel a lot safer," DiPio told us.
The key here is: You must download iOS 7 and turn on the "activation lock" to be protected.
The thought is that as more people sign on, Apple products will become less attractive to thieves.
What about other phones? Experts tell us certainly there will be a demand for this kind of security on Android phones. We'll keep you updated.
More Apple Stories
John Matarese reports on one of the biggest deals expected for Black Friday
Consumer Reports’ recent survey covering more than 42,000 electronics purchases can steer you to the best places to buy.
Thousands of people lined up to be the first to get the new Apple phones — the iPhone 6 and 6 Plus.
Consumer Reports’ shoppers were there, too.
Considering a new iPhone 6? An expert tells us how to get the most money for your current phone and how to keep your personal info safe as you transition.
We wanted to hear from you about the big news coming out of Apple today. We caught up with people coming out of the Apple store at Eton.
Apple says you can order iPhone, iPhone 6 starting Sept. 12.
The popular tablet computer may contain nickel, one of the most common allergy-inducing metals.
John Matarese has a preview of Apple's upcoming new iPhone
The new Disney Movies Anywhere app lets Apple users buy and watch Disney, Pixar and Marvel movies from anywhere.