CLEVELAND - Loyalty cards are getting a facelift. The paper "buy 10 get 1 free" card is going digital. It's called Belly, and you get rewarded for eating and visiting a participating business.
From bakeries to burgers, 100 northeast Ohio businesses have jumped on board to save their customers cash.
"You can get anything from mini cupcakes to a full cake to just a couple of cupcakes," said Pat Huebner of Confectionery Cupboard.
Instead of having a wallet full of rewards cards for different stores, Belly stores all your loyalty memberships on one card. You can pick up a Belly card for free at a local retailer or download the app.
"All you have to do is walk right up to the iPad, tap Belly, hold up your card or app and you earn points all around town," said Mickey Sparrow of Belly.
You don't even have to make a purchase to earn rewards. Just swipe and earn points.