BEDFORD HEIGHTS, Ohio -- It's something you see at most hair and nail salons, boasting more than 340 shades, and it's all natural.

Zoya nail polish comes to life in a bustling Bedford Heights warehouse. Beauty is being delivered worldwide from the Northeast Ohio facility. The boxes are filled with everything from sparkly purple, to casual coral and luscious lavender.

The nail polish is the only one made that is toluene, formaldehyde and dibutyl pthlate and camphor free. Removing potential carcinogens and toxic material was the brainchild of Zoya herself.

Zoya has been making polish since 1987 and business is booming. The founders of the company have a medical and scientific background, and they're constantly researching.

Zoya has received plenty of magazine awards and celebrities like Liv Tyler, Uma Thurman, Sarah Jessica Parker are wearing the more natural nail polish.

The colorful company keeps prices pretty reasonable with each bottle costing around $6. Zoya's colors are named after women, and you can request a name by sending them an e-mail. Check out their Web site at Zoya.com