Twinkies are making an early comeback at Wal-Mart stores, and they won't be frozen beforehand.
NEW YORK - Twinkies are making an early comeback at Wal-Mart stores, and they won't be frozen beforehand.
The world's largest retailer says it is selling the snack cakes at about 1,600 stores starting Friday and that about 3,000 of its 4,000 U.S. stores should have them by Sunday morning, a day before Hostess had said the cakes would start hitting shelves nationwide.
By late next week, stores will also have Hostess Mini Muffins and fried Fruit Pies, said Wal-Mart spokeswoman Veronica Marshall. Coffee Cakes, Ho Hos, Orange CupCakes, Suzy Qs and Zingers will be available by August.
Sno-Balls will arrive in the fall.
The new owners of Hostess have said it will be freezing Twinkies for about 10 percent of its retailers upon request. Marshall said Wal-Mart isn't one of those.
Hostess is betting on a sweet comeback for Twinkies when they return to shelves next month.
Court approves Hostess to sell of last of its core assets.
A bankruptcy judge on Tuesday approved the sale of Twinkies to a pair of investment firms, one of which has said it hopes to have the cakes back on shelves by summer.
The new owners of Twinkies apparently developed a sweet tooth for Hostess snack cakes.
The indestructible Twinkie appears to be one step closer to a comeback.